Dear Fellow Retailer:

After 20 years of running a successful hunting and fishing retail store, I decided to liquidate my business and pursue other goals. A friend of mine had recently completed a very successful liquidation sale conducted by DWS Retail Sales, Inc., on his advice I contacted them. I'm very glad I did.

My staff and I know our customers and our merchandise. And DWS knows how to run a simple and successful liquidation sale. Even though our average margin was 27%, by working together we developed a strategy that enabled us to sell the majority of our inventory at, or above cost! As a result we received more than 100% of the cost of the inventory that we started with, we were also able to sell almost all of our fixtures and equipment, the majority of which were over 20 years old.

By utilizing DWS' experience and expertise, we were able to make decisions about all aspects of the sale with confidence. This gave us all great peace of mind throughout the entire process. Based on this experience and the outstanding success of our sale, I can highly recommend DWS Retail Sales, Inc.

To Whom It May Concern,

Closing one of our retail locations, was an easy business decision, after reviewing past performance and market potential. The difficult decision, was finding the right liquidation company, someone who would meet our sizeable expectations.

DWS's approach to store liquidation was the only company that aligned with our business philosophy, PROFIT. Their business model is rewarded based on performance, and performance alone.

DWS's approach was further enhanced by the knowledge and skill of their consultant. Just like our retail business, people make the difference, and the same holds true for DWS. The consultant was highly energetic and a motivated consultant, from start to finish, he gave 110%.

Our financial results of the sale, were equal to and beyond our expectations. We received in excess of 95% value of our inventory and 130% "current" value of our fixtures.

Hands down, I would recommend DWS to anyone in need of their services. Professional, committed, and experienced...

Dear Fellow Retailer:

Closing our four stores after more than 60 years and three generations was to say, at the least, highly emotional for our family. DWS and it's consultants made a tough situation very successful and fast. They came in a week early and explained how each week would progress and we only had to close for 2 days. DWS moved our sale along quickly which saved us lots of cash in the form of payroll. We sold over $360,000.00 in 4 days before having to pay out any cash to DWS. There were never any surprises, except for the Great Sale. We could have never done this sale with this kind of success, without DWS and their consultants. DWS lead consultant in charge went to all the stores with the owner every Monday to plan for the next week and to move inventory to better locations. All advertising was taken care of by their consultants and any question was quickly answered. Thank you DWS and thank you to all their consultants!!

Dear Merchant:

If you are considering a Liquidation Sale, I can highly recommend DWS Retail Sales, Inc..

A retailer friend of mine had recently used the services of DWS to help him liquidate his inventory and fixtures, and was very happy with his result. He suggested that I give them a call. I'm glad I did!

I liked the features of their sale program. Especially that their fee is based on the success of my sale. The simplicity of the program (no prize give-away and no re-tagging merchandise) also made a lot of sense.

Their sale program and the advice and support from their consultant provided us with an outstanding result. My staff and I enjoyed working with DWS' consultant. He was on-site throughout the sale and reassured us every step of the way. As a result our sale generated over 100% of the cost of inventory on over 95% of our merchandise! In addition to providing advice on merchandising and discounting our inventory, the consultant prepared and coordinated all of the direct mail and newspaper advertising. The direct mail advertising worked great! Sales for the first five days generated 23% of the total cost of our inventory and rental equipment! And, more than 99% of our inventory was only discounted 13% off of retail! The consultant also advised us on how to price our rental equipment. As a result we were able to recoup more than 60% of the cost of the equipment (most of which had already payed for itself in rental fees).

Based on this experience I can highly recommend the services of DWS Retail Sales, Inc..

Dear Del:

We would like to formally thank DWS Retail Sales, and in particular your on-site consultant, for a great job done well beyond our broadest expectations. Without question, the success of our liquidation sale rests squarely upon the experience and tireless effort expended by the DWS consultant throughout the entire seven week process. He worked harder than anyone and with an attention to detail that allowed us to truly maximize the value of the assets of our store.

Without your consultant's effort and advice, we certainly would have undervalued our inventory, rental equipment and fixtures. His systematic approach to slowly marking down prices, maintaining inventory presentation, signage, and his knowledge regarding the value of our rental equipment and fixtures, clearly raised more revenue than we would have raised alone had we marked down prices to the extent we believed necessary for a going-out-of-business sale. In fact, the excess revenue generated by his approach in the first day alone more than exceeded your fee for an outstanding service. We are glad we found your company.

Closing a business is a difficult and emotional task. While every circumstance must be unique with owners having varied needs and concerns, we want to whole-heartedly recommend your services to any business owner considering a liquidation of assets. Going it alone would have been a mistake. Please feel free to pass this letter of recommendation along to any owner considering a liquidation sale as we believe that utilizing your company as a consultant was crucial to our success.

To Whom It May Concern:

After reaching the decision to retire after nearly 20 years in successful operation we listed our business for sale. When the listing expired we chose DWS Retail Sales, Inc. to help us liquidate based upon a strong recommendation from a former client of theirs and the testimonials just like this letter. We could not be more pleased with the results, which far exceeded our expectations.

We were a 10,000 sq. ft. store and experienced over $42,000 the first day of liquidation! We had recovered 49% of our inventory by the end of the first week at only a 13% discount. Overall, we recovered 109% of our inventory by the end of the sale and closed our doors a week ahead of schedule. In addition, we sold all or our fixtures and equipment except the cash registers and grossed over $39,000, which was over 200% of their book value. So little was left it took only a day to clean up and vacate the building.

In general, I would confirm all that I heard or read in other testimonials about DWS. They have the experience to carry off a liquidation with the best results possible. Key elements of their program I feel involve the program itself and the on-site consultant who arrived a week before the sale started and stayed through the last day. So well developed is their program that I truthfully can think of very few things that could have improved our results.

The program covers every aspect of the liquidation and some recommendations for owners to prepare themselves with in the weeks before the sale to get the greatest benefit from the liquidation. I strongly recommend those suggestions be followed as they greatly improved our results.

The consultant did an outstanding job in implementing the program and had the experience to identify areas needing greater promotion and those needing less discount to liquidate. He was very familiar with fixtures and equipment valuations and was able to sell items for much more than I would have thought possible. By monitoring the progress, he determined when the next discount stage was appropriate and by what amount. I experienced his seasoned decisions resulting in maximum dollars for what was sold while maintaining the momentum of the liquidation. He was always available for our questions and did an excellent job in fielding customer's questions about anything. He was a master at negotiation and always ended up with top dollar in dealing with the hagglers. He was also a very personable individual everyone enjoyed dealing with and a welcomed relief for me at a very stressful time.

To whom it may concern:

I highly recommend DWS Retail Sales. I used their program for my going out of business sale and I am very pleased with the results. Their consultant helped us organize, merchandise, and advertise our liquidation sale, and he did a great job. At the end of the first four days of the sale, our total sales were equal to 26% of the total inventory cost that we started with. And that was with most merchandise sold at only 13% to 22% off of retail! Their program was also very effective at selling my fixtures.

I used the services of another liquidation company for an inventory reduction sale and I was not happy with the results of that sale. Their program was more expensive and required a lot more work. The program required us to buy and give away prizes, which required hiring extra help. In additIon, we had to sale-tag all of the merchandise that we were liquidating. Then, when the discount changed, we had to re-tag the sale merchandise. It was a lot of work, with less than satisfactory results,

DWS's program used Sale Price Charts, instead of sale price tags, to inform my customers of the discount and sale price of my merchandise. And, when the discount changed, we only had to change the charts. We didn't have to do any tagging and re-tagging. This saved my staff, and me, a lot of time, hassle, and expense. DWS's program allowed us to focus on merchandising our inventory and taking care of our customers. As a result, the sale generated 100% of my inventory cost, and we sold it all before the scheduled end of the sale!

If you, or someone you know, is considering a retail liquidation sale, contact DWS. You'll be glad you did.

Dear Store Owner,

After over 80 years it was time to close our store. After realizing that my lack of experience with going out of business sales, I investigated the several store liquidators in operation. I chose DWS Retail Sales because of their simple approach (no prizes, no contests) and what calculated out for me to be less than the others in fees. I made an excellent decision.

The DWS consultant did a terrific job for me. Incredibly, we did more business the first day than I had done in 9 of the 12 months the previous year, and at a great markup. The rest of the sale was equally impressive and we actually finished a week earlier than we had planned. Their consultant did a particularly good job with my fixtures. I was concerned that we would have trouble getting fair value for fixtures and may be left with some to deal with after the sale, but they did a great job. They completely took over the job of pricing and selling fixtures, office equipment and furniture, and every other miscellaneous item that could be sold. My employees commented on how pleasant they were and easy to work with in all aspects of the sale.

I can comfortably recommend DWS if you are closing your business.

To Whom It May Concern:

I am pleased to recommend DWS Retail Sales as a consulting company to anyone who is considering going out of business.

This is a process that should not be undertaken without strategic planning, from initial advertising to discounting of merchandise to selling store fixtures.

It is so important to target the correct type of advertising and keep customers aware of discounts. The consultant worked with me on all media and made suggestions. Of course I had the final decision on all matters but his experience was invaluable.

I liked the idea of the 5% incentive for DWS to get the most they could out of my inventory and fixtures. The consultant made special signs and merchandised so that the store looked full and the public was aware of pricing.

The consultant worked with me on all pricing of fixtures and any bulk sales, which was a huge help. He worked with interested parties and took phone calls.

DWS even sent out 1000 post cards to other businesses advertising my fixtures for sale as a free service. They did a great job of marketing.

A liquidation of any magnitude could be a daunting task, but with DWS the job was much easier and I had a very successful sale.

To Whom It May Concern,

When the decision was made to close our hardware and lumber business, after 33 years, we turned to DWS Retail Sales, Inc. for help.

DWS sent a Consultant out a week prior to our sale to go over all the details including a very well planned out and aggressive dvertising campaign as well as to assist us in preparing for the sale. Our Consultant was there to help us seven days a week and was especially helpful with his merchandising advice that kept our store looking good even through the last week of the sale. Thanks to our knowledgeable and efficient Consultant the liquidation of our store was completed in just under 12 weeks and we were able to sell all of our fixtures and vehicles.

I have and would highly recommend DWS Retail Sales, Inc. to anyone that was looking to do an inventory reduction or a liquidation sale.

Don't even THINK about going through a liquidation sale on your own. DWS Retail Sales is the absolute expert in the field. Yes, all of us business owners know a lot: about retail, about building relationships, about selling quality products, and we bend over backwards when it comes to service, service, service. But what we don't know is how to close a store. Having DWS on our side was like having a copy of "Liquidation Sales for Dummies" in our back pocket.

When we first met with our DWS consultant, he told us a lot of things that intuitively made sense. When we finally made the decision to close our store, he met with us and all of our employees and helped us to completely change our mind-set from retail sales to liquidation sales. And believe me, it's a completely different mind-set.

Our hardware business was an integral part of our family for over 55 years. But, as with many small businesses, the economy hit us hard and we found ourselves working longer and longer hours, 7 days a week. As we became more encumbered by our business, we had less time for our personal lives, including our children and elderly parents.

Fortunately, I received a fantastic job offer which I just couldn't pass up. Unfortunately, I had to start the new job right away. That left my wife alone to "run" the store along with a skeleton crew of dedicated, hard-working staff. Our staff had thinned out when we announced the closing, but our DWS consultant, along with a few former employees, made our liquidation sale a fantastic success.

Our consultant knows retail and he knows the hardware business. Together, we went through all our rental items and priced them out quite accurately. Our consultant told us our store was remarkable in the number of rental units we had! It seemed like we just kept finding more and more hidden away in the back. But, this did not phase our consultant. He kept a great spreadsheet of all the equipment and store fixtures, numbered and then priced each unit so that we could keep it all well organized.

With me away from the store, my wife relied quite a bit on our consultant in the day-to-day functioning of the liquidation sale. One of our favorite vendors told my wife they were truly impressed with our consultant. Unbeknownst to us, not all liquidation consultants work the same. Some so-called liquidation specialists only show up a few times a week. With DWS, our consultant was at our store every day, working as hard, or even harder, than every other employee. When my wife had an emergency that came up during the six weeks of our sale, our consultant managed the staff and the sale in her absence. I was amazed at how well he could get the staff working together and work a "deal" with a potential customer. He did an excellent job getting top dollar for all our merchandise and equipment.

Of course, with his decades of experience and wisdom he knew exactly where to put all the merchandise, how to display it, how to make it most attractive to the customer and how to make it sell best. Our sales on the first day were equivalent to some of our one month regular sales!

We can't possibly say enough good things about the entire DWS Retail Sales organization. Don't sell yourself short when you go through a store closing. Our experience was easy and painless, and we maximized the potential of every item sold through the professionalism and expertise of DWS Retail Sales, Inc..

Dear Merchant:

We used DWS over a decade ago for an inventory reduction sale and after that experience there was no question we would also choose them to conduct our Going Out of Business Sale.

The first week of our sale we had the largest recorded snow storm in our history. We had to close the store for a period of time because the roads were impassable. It was also held during the second worst economy of our time.

With what looked like overwhelming obstacles for the success of our sale, our consultant, still did an amazing job liquidating our inventory.

When all was said and done we got 110% of the cost of our inventory and were extremely satisfied. I can strongly recommend DWS for their professional services.